2025 Goal: We’ll source 100 percent certified claim paper, of which 70 percent will be Forest Stewardship Council–certified.
Because forests are critical to the environment, to local economies and to making the paper we rely on in our business, we’re using our purchasing power and partnerships to increase the amount of forest under FSC®-certified management.
From 2014 through 2016, the Avery Dennison Foundation partnered with the Rainforest Alliance on a three-year effort to increase the amount of FSC®-certified forest in the rugged and ecologically critical La Mosquitia region of northeast Honduras. A grant of $600,000 was made, along with technical expertise, to help teach timber producers how to profitably harvest timber, manage land and connect to markets, while preserving the health of the forest ecosystem. As a result of the project, more than 81,500 acres of mahogany and other hardwoods are under improved management or are in the process of obtaining FSC®-certification. The project improved management capacities among 18 small and medium-sized enterprises and helped create more than 650 permanent jobs. Producers gained market access for new timber species and products. And sales of sustainably produced timber products increased to $2.1 million over three years, surpassing the project’s original goal by 22 percent.
The Foundation is now working with the Rainforest Alliance, the U.S. Forest Service and several other companies in the U.S. in The Appalachian Woodlands Alliance (AWA), an effort to encourage woodland owners in south and central Appalachia to manage their land according to FSC® practices. Unlike forests of the western U.S., which are largely managed by the government and private timber companies, the woodlands of Appalachia are owned by thousands of individual owners on tracts that average a few dozen acres in size. Increasingly, owners are being enticed to sell their lands to developers, who cut down large swaths of trees for housing or retail complexes. AWA works with ambassadors from within the local forest industry, among others, to show landowners the economic and cultural benefits of sustainably managed forests. Working with an advisory group of regional experts, the Alliance has also developed recommendations for supporting healthy forest ecosystems, giving woodland owners guidance on how they can help support conservation. AWA has developed a new sustainable forest-management assurance tool that provides a point-of-harvest assessment intended to significantly grow the volume of sustainably harvested forest products in the project area.