Offering Sustainable Products Through the Avery Dennison ClearIntentTM Portfolio
As part of our efforts to advance the circular economy and reduce the environmental impact of our operations and supply chain, we’ve created the Avery Dennison ClearIntent™ Portfolio. It contains hundreds of products that help our customers and their end-users reduce materials consumption; shrink their environmental footprint; and support safety, fairness, and human rights. Our ClearIntent products include labels made with paper certified by the Forest Stewardship Council, adhesives that make plastic bottles more recyclable, and apparel labels that are made from renewable resources in factories that meet stringent standards for worker safety and health. Our ClearIntent products align with our sustainability goals and principles, while they help our customers meet their goals, satisfy consumer demand, and stay ahead of regulations.
To earn a place in our ClearIntent Portfolio, a product must demonstrably reduce environmental impact by meeting one or more of these criteria:
- Reducing material usage.
- Improving recyclability.
- Increasing recycled content in the end product.
- Being responsibly sourced.
Turning Manufacturing Waste into New Products
We’re exploring ways to minimize our manufacturing waste by using it to create new products. We started by looking for ways to reuse waste from our textile processing. We began with two questions: Which of our manufacturing materials is most suitable for regeneration? And which is common to all our woven production? The answer was selvages—the edges of fabric trimmed off during production. We call the resulting product Albert YarnTM It’s 100% polyester, with a natural touch and feel. Best of all, it successfully repurposes textile waste as a new resource. Production of the Albert Yarn raw material involves no chemical processes, and since it’s made from pre-consumer production waste, its manufacture requires no fossil materials and 72% less water and 15% less energy than comparable conventional yarn.
Turning Paper Liner Waste into Paper Towels
POLPEL, a company dedicated to the treatment of hard-to-recycle paper, is working with Avery Dennison Brazil to give a second life to paper liner waste at its label and packaging materials plant. The paper liner is collected, recycled into pulp, and made into paper towels used in the plant. The process repurposes nearly four tons of paper each year.
Designing 100% Sustainable Solutions with Outerknown
We partnered with Outerknown, a menswear company founded by professional surfer Kelly Slater, to incorporate more sustainable materials into its products. The brand is famous for pushing consumers to ask, “What are we wearing and where is it coming from?” We helped Outerknown incorporate three new solutions: woven labels made of 100% recycled polyester yarn; soy-based ink on tags; and labels that dissolve in water.